Standard Objects in Sales Cloud

Leads represent potential sales opportunities or new customers. They can come from a wide range of sources—the Website, Email, Meetings etc.

Accounts represent the companies you do business with.  They’ll be at the centre of your object relationships as you do more business with a customer over time.

Contacts represent the people your team keeps in touch with. They’re the names and faces of your business relationships.

Opportunities represent the qualified deals your sales team is working on. They help you track key info, like the deal amount and the expected close date.

Reference: https://trailhead.salesforce.com/content/learn/modules/sales-cloud-configuration-basics/customize-sales-cloud?trail_id=get-started-with-sales-cloud

Notification Builder

Send customized notifications when important events occur. For example, alert an account owner if a new support case is logged while trying to close a deal. Or, send a notification for a unique workflow built entirely with custom objects. Previously, you could send only standard notifications for use cases predefined by Salesforce. Notification Builder puts you in control of who needs to know what and when. This change applies to Lightning Experience and Salesforce Classic in Essentials, Professional, Enterprise, Performance, Unlimited, and Developer editions and all versions of the Salesforce app

Notify users by adding the Send Custom Notification action to a process in Process Builder.

 

Reference : https://trailhead.salesforce.com/content/learn/modules/platform-app-builder-maintenance-summer19/learn-whats-new-for-app-builders-in-summer19

Company Information in Salesforce

Your company settings are the collection of information about your organization. This collection is mostly captured when you purchase a Salesforce product, but you can update the settings if your company moves operations or expands globally. It’s essentially a snapshot of your company’s identity.

Use the Company Information page in Setup to track what’s important about your company’s organization in Salesforce. You can also manage your licenses and entitlements.

Screenshot 2019-10-24 at 11.40.08

Engagement History in Pardot

Track prospect engagement in Salesforce to see how your leads and contacts engage with your marketing assets, and view other prospect activities from Salesforce.

You can access and interact with data as follows.

* Create custom report types that include campaigns and associated marketing assets.
* Add the Engagement Metric Lightning component on connected campaign page layouts.
* Add Engagement Metric fields and related lists on connected campaign page layouts.
* View basic engagement metrics from campaign list views.
* Embed a chart from a campaign report on connected campaign page layouts.
* Add the Engagement History Lightning component to lead and contact page layouts to view a prospect’s Pardot activities.

Reference : https://trailhead.salesforce.com/en/content/learn/modules/pardot-specialist-maintenance-spring19/maintain-your-pardot-specialist-cert-spring19?trail_id=maintain-your-salesforce-certifications

Pardot in Multiple Languages

The Pardot user interface is now translated into French, German, and Spanish (EU). Users can easily change their locale and language settings by editing their profile in Pardot. Pardot admins change the default language and locale from the account settings page in Pardot. In accounts with Salesforce User Sync enabled, matching language settings for users are inherited from Salesforce.

Reference:https://trailhead.salesforce.com/en/content/learn/modules/pardot-specialist-maintenance-spring19/maintain-your-pardot-specialist-cert-spring19?trail_id=maintain-your-salesforce-certifications

Tool Suite for Aura Components Development

Browser: Google Chrome
Many web app developers use Google Chrome because of its excellent developer tools. If that describes you, you’re done. Next item.

Browser Debugger: Chrome DevTools

If you’re not already confident using Chrome DevTools, we highly, highly recommend the outstanding docs available. Start with Getting Started, and then move to the training, beginning with DevTools Overview. Every minute you spend learning to use DevTools is 10 minutes you’ll save later. (The payoff is more like 50-to-1, but we’ll be conservative.)

DevTools Extension: Salesforce Lightning Inspector

Developing for Aura components without the Salesforce Lightning Inspector is like starting a fire by rubbing sticks together. You can do it, but it’s exercise, and who wants that?

What’s special about the Lightning Inspector? With this plug-in for DevTools, you can navigate the component tree, inspect component attributes, and profile component performance. You can observe and inspect calls to server-side actions and their responses. And it helps you understand the sequence of event firing and handling. (We explain all these terms in the next module on this trail, Aura Components Core Concepts.)

Editor: Visual Studio (VS) Code with Salesforce Extension Pack
Salesforce offers two editors with dedicated tooling for Aura components. While Developer Console is fine for quick edits and small scale learning projects, including this module, it’s not the best tool for developing real components and apps.

The best tool is VS Code. Once you’ve installed VS Code, add Salesforce CLI and the Salesforce Extensions for VS Code, which adds dedicated navigation, syntax highlighting, and other Aura components-specific features to VS Code. The combination gives you a world-class development environment for Aura components work.

Reference: https://trailhead.salesforce.com/content/learn/modules/lex_dev_lc_vf_fundamentals

How to enable quotes in Salesforce?

  1. From Setup, enter Quote in the Quick Find box, then select Quote Settings (Lightning Experience) or Quotes Settings (Salesforce Classic).
  2. Select the option for enabling quotes.
  3. To display the Quotes related list on the standard Object page layout, select Object Layout.

Governor limits in Salesforce

Governor limits are runtime limits enforced by the Apex runtime engine. Since Apex runs in a shared, multitenant environment, the Apex runtime engine strictly enforces a number of limits to ensure that code does not monopolize shared resources.

Types of limits that Apex enforces are resources like

1. Memory

2. Database resources

3. The number of script statements to avoid infinite loops

4. The number of records being processed.

If code exceeds a limit, the associated governor issues a runtime exception. Because Apex runs in a multitenant environment, the Apex runtime engine strictly enforces a number of limits to ensure that runaway Apex doesn’t monopolize shared resources.

If some Apex code ever exceeds a limit, the associated governor issues a runtime exception that cannot be handled.

The Apex limits, or governors, track and enforce the statistics outlined in the following tables and sections.

1. Per-Transaction Apex Limits

2. Per-Transaction Certified Managed Package Limits

3. Force.com Platform Apex Limits

4. Static Apex Limits

5. Size-Specific Apex Limits

6. Miscellaneous Apex Limits

The good:

Governor limits prevent other organisation from writing bad code and taking up all the cloud CPU.
Coding limits, in general, are completely unique to Apex – consider it job security!
You have a friend that will teach you how to dominate these limits!

The bad:

These are hard limits on your org preventing you, for example, from doing too many SOQL queries in a trigger (max: 100 queries).
Upgrading your edition or paying Salesforce more money will not increase your limits! The only workaround is to understand how to navigate around them.

Please check below links. I hope that will help you

https://developer.salesforce.com/docs/atlas.en-us.apexcode.meta/apexcode/apex_gov_limits.htm

 

Lightning Web Components

Lightning Web Components is a new programming model for building Lightning components. It leverages web standards breakthroughs, can coexist and interoperate with the Aura programming model and delivers unparalleled performance.

To create and develop Lightning Web Components and leverage their powerful features and performance benefits, you need to set up Salesforce DX.

For this Quick Start, you also use the Visual Studio Code, which is the recommended Salesforce development environment. Once your developer environment is ready, you learn how to write a simple Lightning web component and add it to a page in Lightning Experience.

Lightning Web Components uses core Web Components standards and provides only what’s necessary to perform well in browsers supported by Salesforce. Because it’s built on code that runs natively in browsers, Lightning Web Components is lightweight and delivers exceptional performance.

Most of the code you write is standard JavaScript and HTML.

References:

  1. Quick Start: Lightning Web Components
  2. Design attributes in Lightning Web Components | CSS and SVG Files | Lightning Web Components
  3. Introducing Lightning Web Components

 

Heroku Enterprise

Heroku Enterprise is part of the Salesforce Platform, a multi-cloud app platform. That’s quite a mouthful! We just mean that the Salesforce Platform ties together many tools and services into a cohesive platform that you can use to build amazing applications.

Heroku Enterprise is part of that toolset. It can enable you to build custom applications to facilitate amazing customer experiences. You might know that Force.com allows you to build employee-facing apps to customize and extend your Salesforce CRM.

With Heroku Enterprise you can go even further, building pixel-perfect applications for your customers in open-source languages like Java, Ruby, Python, PHP, JavaScript, and Go. You can go beyond the bounds of Force.com but stay connected to your data inside Salesforce. It’s basically the best of both worlds! Many customers are leveraging Heroku Enterprise for powerful web and mobile applications that drive increased customer engagement.

Why Heroku? 
A PaaS abstracts away the complexity of building and running infrastructure for applications. Using a PaaS allows you to easily create load-balanced collections of containers that run your software. You can think of those containers just like shipping containers that hold all the code and resources needed to run your application. 
References :
 https://elements.heroku.com/addons/heroku-postgresql
Trailhead – https://trailhead.salesforce.com/modules/heroku_enterprise_baiscs/units/hello_heroku